People within a single generation often reveal trend expectations and assumptions regarding their medical care. This is due to a combination of shared experiences, understandings and use of technology, the form and function of care experienced in previous years, and the general prevailing world view found within that generation.
Click any of the generational cohorts listed on the menu at left to explore that cohort's typical expectations of care.
Pre-boomer generations grew up in an era when the effectiveness of institutions and the validity of credentials was assumed. Events like the Great Depression and World War II showcased large scale governmental response, and the rapid expansion of technology over the years has often meant the need to rely on the advice of experts. This generation looks to the healthcare system to provide instruction, guidance, and support.
Raised in a period of expanding economic prosperity and American influence, the first Boomer generation were brought up to believe in the power of systems that are staffed by expertise. They respect professionalism, detailed explanations, and the value of a second opinion.
Massive shifts in social norms during the 1960's helped forge a generation that believed the world could be changed if you worked hard enough. This resulted in a strong work ethic and a degree of skepticism. Institutions were not to be blindly trusted, and were expected to engage individuals in a two-way interaction. The second Boomer generation want to be involved in the decision making process, and to be able to bring their own perspectives to the discussion.
Born to the hard working Boomers, Generation X learned to value independence and self-sufficiency. The personality of the doctor who helps them and the environment established within the clinic are less important to them than they were to previous generations. They value education, technology, and the ability to maintain their independence.
Technology has integrated itself into daily life in a variety of ways during recent decades. It has changed the way people interact with each other and manage their lives, as well as the day-to-day experiences that define them. As a result, individuals born after 1978 tend to value speed of service, place negligible emphasis on the personalities of doctors and staff, and tend to fact check any information they desire or receive from a doctor online.